December 31, 2009
PHILADELPHIA- New Year's day at 9am, MyPHL17 will begin coverage of the Comcast Mummers Parade with a special entitled "Breakfast with the Mummers." Live coverage from 15th & Market will follow and will be broadcast in HD (high definition.)
MyPHL17's long time host of the parade, Steve Highsmith, will anchor coverage of the broadcast. He will be joined throughout the day by various NBC10 personalities including Lori Wilson of the 10! Show. Jamison Uhler will facilitate Captain's interviews along with Denise Nakano, Aditi Roy and RoseMary Conners who will be reporting from the field. Joining Highsmith will be former Daily News writer, Ron Goldwyn, who will provide color commentary for the "Comics" and Judge Jake Hart, who will serve as color commentator during the "String Band" performances. Mummers great Bob Shannon will stop by the broadcast booth along with WMMR's Pierre Robert and other celebrities.
Coverage of the Comcast Mummers Parade on myphl17 will begin with the Comics followed by the Fancy Clubs and culminating with the String Bands. An encore of the concert special, Comcast Presents The Bacon Brothers: A Night with the Mummers will be broadcast immediately following the parade with regular programming resuming at 6:30 with an hour of Two and a Half Men, followed by Family Guy.
MyPHL17 will again broadcast the Fancy Brigade performances from Pennsylvania Convention Center. The Mummers Fancy Brigade Finale will air on myphl17 from 8pm to 10pm New Year's Day and will be hosted by Lori Wilson and Denise Nakano.
The Mummers Parade is a longtime Philadelphia tradition and for many years has been the most watched television program in the region on New Year's Day averaging a 8.7 household rating over the fifteen years it has been broadcast on myphl17. 2010 marks the 110th edition of the parade, which will proceed north on Broad Street to 15th and Market, the site of myphl17's broadcast center, and the location of the review stands where judging takes place.
Returning this year is the "Viewers' Choice Poll" where Mummers fans can vote for their favorite String Band and Fancy Brigade performance. Viewers can enter in two ways; via text message and via www.myphl17.com. Polls for the String Bands will open for voting at 5pm on New Year's Day and will close at 11:59pm on Sunday, January 3rd. Polls for the Fancy Brigades voting will open at 8pm on New Year's Day and will close at 11:59pm on Sunday January 3rd.
In addition to local coverage provided by myphl17 on New Year's Day, highlights of the Comcast Airlines Mummers Parade can also be seen nationally on WGN America (Direct TV channel 307 and Dish Network channel 239) on Sunday, January 3rd from 2pm-4pm EST.
To follow please find myphl17's New Year's Day Program Schedule:
New Years Day Program Schedule 8am: Better Philly 9am: Breakfast with the Mummers 10am: Breakfast with the Mummers LIVE 10:30am: Comcast Mummers Parade 5pm: The Bacon Brothers: A Night with the Mummers 6:30pm: Two and a Half Men 7pm: Two and a Half Men 7:30pm: Family Guy 8pm: Mummers Fancy Brigades 10pm: myphl17 News at Ten 10:30pm: Are You Smarter than a Fifth Grader? 11pm: Family Guy
About Tribune Broadcasting
MyPHL17 serves as the Philadelphia affiliate of MyNetworkTV and is wholly owned by Tribune Company.
TRIBUNE is America's largest employee-owned media company, operating businesses in publishing, interactive and broadcasting. In publishing, Tribune's leading daily newspapers include the Los Angeles Times, Chicago Tribune, The Baltimore Sun, Sun-Sentinel (South Florida), Orlando Sentinel, Hartford Courant, Morning Call and Daily Press. The Company's broadcasting group operates 23 television stations, WGN America on national cable, Chicago's WGN-AM and the Chicago Cubs baseball team. Popular news and information websites complement Tribune's print and broadcast properties and extend the Company's nationwide audience. At Tribune we take what we do seriously and with a great deal of pride. We also value the creative spirit and are nurturing a corporate culture that doesn't take itself too seriously.
