April 4, 2011
PHILADELPHIA – And it’s a homerun for PHL17! Friday’s Phillies’ broadcast sets an Opening Day rating record, while Sunday afternoon’s game shattered previous records for a regular season telecast.
In Nielsen ratings, Friday’s Modell’s Sporting Goods Opening Day game averaged a 9.9 household rating for 3 hours of play (+43% Year To Year), with a 4.4 rating in Adults 25-54 (+63% YTY).
Sunday’s game averaged a 14.8 household rating – the highest Phillies rating ever on PHL17. The record rating also scored big numbers in Adults 25-54 with an 8.7 (+43% over 2010 Sunday high) and Men 25-54 with an 11.4 (+34% over 2010 Sunday high). The post game show averaged a 6.3 household rating with a 4.3 in Adults 25-54 and a 4.8 in Men 25-54
When looking at household shares for Sunday’s game, PHL17 had a 32.4 share average for the broadcast, crushing the previous record by 7.5 share points or 32%. “Interest surrounding the Phillies is at an all time high” said PHL17’s Vice President and General Manager Vince Giannini. “We are thrilled to be able to bring the games to a record audience”.
PHL17’s next broadcast of the Phillies is tomorrow night at 7pm against the New York Mets. Cole Hamels will make his 2011 regular season debut.
1 house hold rating point = 30,158 Homes in the Philadelphia DMA
A share represents the percentage of the available audience watching the station
About Tribune Broadcasting
PHL17 serves as the Philadelphia affiliate of MyNetworkTV and is wholly owned by Tribune Company.
Tribune is one of the country’s leading multimedia companies, operating businesses in publishing, interactive and broadcasting. In publishing, Tribune’s leading daily newspapers include the Los Angeles Times, Chicago Tribune, The Baltimore Sun, Sun Sentinel (South Florida), Orlando Sentinel, Hartford Courant, The Morning Call and Daily Press. The company’s broadcasting group operates 23 television stations, WGN America on national cable and Chicago’s WGN-AM. Popular news and information websites complement Tribune’s print and broadcast properties and extend the company’s nationwide audience.
